BC SPORTS HALL OF FAME

Case Study

How The BC Sports Hall of Fame Gained Clarity, Found Innovation and Produced 20% More Revenue

The BC Sports Hall of Fame and Museum focuses on inspiring future athletes towards pursuing their dreams by recognizing extraordinary achievement in sport.

But to continue inspiring future athletes they needed to gain clarity within the association.

The BC Sports Hall of Fame and Museum engaged Spark Innovation due to our strengths in innovation, team building, problem-solving, and guiding teams towards smarter meetings.

the challenge: lACK OF CLARITY

The BC Sports Hall of Fame and Museum’s team was missing clarity, focus, and action plans.

Before working with Spark Innovation, the BC Sports Hall of Fame and Museum’s revenue generating activities were not gaining them the results they needed to make a bigger impact within their community. The association didn’t have a collective voice on how to move forward with projects, and there was a delusion of focus amongst the team.

THE STRATEGY AND PROCESS: Getting To The Crux Of The Problem

Spark Innovation was recruited to help the BC Sports Hall of Fame and Museum get really clear on what their priority was.

Spark Innovation started by helping their team narrow down what projects would raise the most money. The next step was teaching the team how to accelerate innovation through Spark’s ‘Smarter Thinking’ process.

Spark Innovation guided the team towards gaining clarity by getting to the crux of the association’s problem. After finding the crux, Spark Innovation steered the association towards finding innovation through problem-solving by using the  ‘Smarter Thinking’ process. The result was a team that stayed relevant, nimble, and engaged in a world of constant change.

Benefits Spark Innovations Solution Brought

The BC Sports Hall of Fame and Museum

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Gained clarity around their team’s process, thinking patterns and revenue streams.

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Increased event attendees and more money raised.

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The team gained a clear understanding of responsibilities and accountabilities.

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Team leaders successfully fulfilled the needs of their team.

N

Gained clarity around their team’s process, thinking patterns and revenue streams.

N

Improved team morale.

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Productivity as a team increased.

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A new sense of cohesion. The team walked away feeling they could get more accomplished with Spark’s ‘Smarter Thinking’ process.

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Team members now looked to solve problems to find and accelerated innovation.

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Gained a higher profile in the community.

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A new sense of clarity around roles. Every employee now knew their role, what was expected of them, and what timelines they needed to follow.

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Strengthened relationships with Athletes

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Stronger team relationships.

The ultimate benefits Spark Innovation helped the BC Sports Hall of Fame and Museum achieve was clarity and increased profitability. Spark Innovation helped the BC Sports Hall of Fame and Museum increase revenues by 20% over the course of three years.

How Spark Helped The BC Sports Hall of Fame and Museum Accelerate

1. Onboarding: Spark taught the BC Sports Hall of Fame and Museum’s how to find innovation through problem-solving

2. Learning the ‘Smarter Thinking’ Process: Spark Innovation helped the BC Sports Hall of Fame and Museum develop a common language.

3. Visioning The Future: Spark worked with the BC Sports Hall of Fame and Museum to create a shared vision for the association.

4. Review: Together everyone reviews the current situation and circumstance of  BC Sports Hall of Fame and Museum.

5. Getting To The Crux: Spark worked with the BC Sports Hall of Fame and Museum to identify the crux that was holding their teams back.

6. Ideas: Spark guided the BC Sports Hall of Fame and Museum’s teams towards generating an abundance of ideas that address the crux.

7. Evaluate Ideas: Spark and the BC Sports Hall of Fame and Museum evaluated tall of the ideas based on their merits.

8. Selection: The BC Sports Hall of Fame and Museum worked with Spark to select the best ideas that would bring the greatest results and make the biggest difference within the association.

9. Action Plan: Spark outlined an action plan with clear roles, responsibilities, and deadlines.

By working with Spark Innovation, the BC Sports Hall of Fame and Museum’s team found innovation. The BC Sports Hall of Fame and Museum has dramatically increased their engagement which resulted in events that outperform previous years. But most importantly, the BC Sports Hall of Fame and Museum continues to inspire our athletes towards reaching their goals.

“The BC Sports Hall of Fame recently retained Spark Innovation to design, plan and deliver a Strategic Planning Retreat for our Board of Trustees.  I was extremely impressed with the process that was used in generating ideas, analyzing their impact and making decisions over the two-day session. With Jay’s facilitation, the group generated 50% more strategic ideas and identified key priorities that will assist in the Hall’s growth and impact in the community over the next three years. Using Spark’s technology and their very able team, we were able to make faster, smarter decisions in a very efficient and productive fashion. I would highly recommend Spark Innovation for leadership development, strategic planning or meeting facilitation if you want to embrace innovation as a key to corporate growth, positioning and prosperity.”

– Sue Griffin, President and CEOBC Sports Hall Of Fame

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